About Elli Parr

Sara Nelson is a natural creative. From oil painting to interior decorating, she has always been passionate about bringing more art and design into the lives of others around her. What started as a hobby that took place on her daughter Ava’s craft table in Vermont, Elli Parr is now a brand adored by women across the country and featured in boutiques throughout New England.
Sara started designing and making jewelry as a way to express and maintain her creativity in between balancing family and her day job. While her daughter slept, Sara would be beading bracelets or setting stones. After her friends and family started asking her to make them pieces, this hobby transformed into the jewelry brand it is today.

Sara’s inspiration comes from her day-to-day life: places she has traveled, people she has met along the way, and most importantly, her family. Her children Ava and Vivian, and her husband Brandt are her biggest supporters and motivators. Because of them, Sara’s once passion project has taken on a life (and brand) of its own.


Elli Parr, formerly known as Sara Marie Jewelry, is a modern jewelry brand focusing on quality, hand-crafted pieces that are stylish yet sophisticated. We believe in transitional pieces that can be worn at any time and any event. We want our jewelry to be a reflection of the woman wearing it, wherever they are. It is their soul, their stories, their truth. Whether it be wearing signature beaded bracelets to a yoga class, a minimalist gold necklace to work, or a pair of white druzy teardrop earrings to a wedding, Elli Parr is designed to help women express their unique sense of style wherever life takes them. Jewelry as unique as you!

We design every piece with intention from start to finish. All pieces are hand-made and assembled in our home state of Vermont. The stones are sourced from all over the world and are carefully selected to ensure the best quality and cut. We collaborate with skilled artisans to bring you unique pieces and we take pride in each and every piece that we make.

We use only the best materials ranging from 14k gold fill to 24k gold vermeil and semi-precious gemstones. Every beaded bracelet is hand beaded one-by-one, and every single stone in all of our pieces are set by hand. Our jewelry is truly about the woman wearing it. We want you to feel confident and beautiful at all times, so we create a variety of pieces to help you do just that!

We are grateful and humbled that you have chosen to support our small business. Welcome to the Elli Parr family!